Name Your Price

Could you imagine a tax on foods classified as “unhealthy”? We can’t deny that there is a global epidemic of diet-related diseases: heart disease and cancer are the top 2 killers, and both are influenced pretty darn heavily by diet.  So we’re trying to come up with viable options for change. Policymakers looking at the possibility of offering incentives to consumers for healthy purchasing decisions. What would you want in exchange for swapping out your marbled steak for some hearty legumes?

Plane tickets to St. Croix? Just kidding. But everything seems to have a price.

When we get down to it, I don’t think much is going to separate a consumer from their food indulgence. Seriously, God save the one who tries to get in the way of away a woman’s chocolate fix.

As consumers, maybe we are just a bunch of children who will throw a fit when we don’t get what we want. Children learn best through positive reinforcement in the long run when compared to criticism. I think the same is true when it comes to our typical grocery shopper. Do you want a reward to your positive behavior?

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